Thursday 5th February 2015,
10am (AWST) and 1pm (AEST)

Hashtag: #marketingtrends2015
Duration: 30 minutes + Q&A

As a marketing professional, you need to continuously increase the effectiveness of your campaigns and have the metrics to prove it. What will drive your team’s marketing success in 2015?

In this webinar, BrandManager’s Director of Brand Strategy, Tony Eades and HubSpot Marketer, Andrew Levy (who’s company increase online lead generation by 305% last year) will walk you through five key trends that will drive the marketing industry in 2015 and what you need to take advantage of them.

How prepared are you for these 2015 trends?
Here are a few questions to consider:

• Personalisation: Are you giving each and every visitor to your website a personal experience with smart content that’s relevant to their needs and interests?
• Adaptive targeting: How well do you know each lead in your database? Can you track activities, segment your lists and automate workflows based on lead actions?
• Diversified content: Are you reaching your prospects through their preferred channel? Can you track the effectiveness of a multi-channel campaign?
• Growth hacking: Do you have a plan in place to test innovative marketing alternatives to find the right approach for your business?
• "Smarketing" and accountability: Do you know which activities are leading to revenue for your company? Are you prioritizing these influential activities?

Your Webinar Presenters:

Tony Eades Director of Brand Strategy, BrandManager View Tony's LinkedIn profile	Andrew Levy Marketing Manager, Global Software View Andrew's LinkedIn profile